Digital Marketing Specialist
4 days ago
Job Description: We are seeking an experienced marketing professional to develop, execute and manage comprehensive digital marketing campaigns across multiple platforms. The successful candidate will have a strong understanding of Google Ads and Meta (Facebook, Instagram) advertising platforms, as well as excellent analytical skills with experience using Google Analytics and other reporting tools.
Key Responsibilities:
- Develop and execute digital marketing campaigns across Google Ads and Meta platforms.
- Monitor and optimize campaign performance to maximize ROI and achieve key performance indicators (KPIs).
- Conduct A/B testing, analytics review and keyword research to inform campaign strategies.
- Collaborate with cross-functional teams to develop content, branding and lead generation initiatives.
- Stay up-to-date with the latest digital marketing trends, tools and best practices.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business Administration or related field.
- 5-7 years of experience in digital marketing with a strong focus on Google Ads and Meta advertising platforms.
- Strong analytical skills with experience using Google Analytics and other reporting tools.
- Excellent communication, planning and organizational skills.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic team and contribute to the growth and success of our organization.
- Professional development opportunities to enhance your skills and knowledge in digital marketing.
Others:
- Relocation may be required for candidates from Lahore and Islamabad.
- Full-time employment with a standard working schedule.
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