Digital Marketing Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

We are seeking an exceptional digital marketing specialist to join our fast-growing environment. The ideal candidate would be comfortable in coordinating marketing functions for a FMCG company as well as have a clear understanding of CRM, analytics, and inbound marketing.

Key Responsibilities
  • Participate in the development of and is responsible for maintaining all marketing resource materials - brochures, photographs, files, presentations, POS material, promotion material.
  • Track sales, maintain calendars & databases, and prepare marketing reports and presentations.
  • Research, analyze and maintain competitive and industry information.
  • Inbound marketing: List management, CRM, and responsible for the design, development, implementation and maintenance of all email mail-outs, campaign planning, email strategy and post campaign analysis.
  • Use various analytic tools including Google Analytics, Kissmetrics, etc. to gain insight about online consumer behavior and report the same.
  • Ensure that the brand is clearly defined internally and externally, and consistently applied throughout all communications, advertisements and outreach efforts, and the product experience itself.
  • Perform analysis and report on all marketing initiatives and promotions.
  • Plan meetings and trade shows by identifying, assembling, and coordinating requirements; developing schedules and assignments; coordinating mailing lists.

This role requires excellent English written and verbal skills; superior presentation skills, ability to make dashboards. Strong initiative and good judgment, strong attention to detail, high degree of independence, initiative, responsibility, accountability and internal motivation.

Requirements
  • Minimum Bachelors Degree from a Top Tier University in the field Marketing, Communication, Analytics, Online Marketing, Business or related field.
  • Superior academic record with fluent written and spoken English.
  • 3-10 years marketing experience in a Fast Moving Consumer Goods company or a digital/interactive agency.

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