Digital Transformation Lead

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly experienced Digital Transformation Lead to drive the technical transformation of our digital operations. As a senior leader, you will oversee the technical management and maintenance of client websites, ensuring they are secure, optimized, and fully functional.

Key Responsibilities:
  1. Transformation Strategy:
    • Develop and implement a comprehensive digital transformation strategy, aligning with business goals and objectives.
    • Collaborate with cross-functional teams to ensure successful adoption of new technologies and processes.
    • Regularly monitor site performance (page load speed, uptime, etc.) and implement technical improvements.
    • Implement and manage CMS (e.g., WordPress, Shopify, Drupal) updates, plugin integrations, and other website functionalities.
    • Troubleshoot and resolve technical issues related to websites, hosting, or integrations with third-party tools.
  2. Digital Marketing Execution:
    • Develop and execute digital marketing strategies and campaigns, working closely with the digital marketing team.
    • Ensure proper integration of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media tools, email marketing platforms) with client websites.
    • Monitor, analyze, and report on digital marketing campaign performance, offering insights and technical improvements.
    • Ensure smooth execution of SEO, SEM, PPC, and other performance marketing strategies.
    • Collaborate with marketing teams to implement A/B testing, conversion rate optimization, and landing page enhancements.
  3. Client Engagement:
    • Serve as the primary point of contact for clients regarding technical issues or website concerns.
    • Provide timely and clear communication to clients about technical progress, issues, or enhancements.
    • Offer expert advice and recommendations on technical improvements for websites and digital marketing initiatives.
    • Ensure all client requests are handled efficiently and effectively, aligning technical capabilities with client needs and expectations.
  4. Team Management:
    • Manage a team of web developers, technical specialists, and other technical personnel to ensure project delivery and client satisfaction.
    • Collaborate with the internal team to define project timelines, objectives, and ensure that tasks are completed on schedule.
    • Ensure the team adheres to best practices and high-quality standards for both technical and client-facing deliverables.
    • Provide guidance and mentorship to junior team members and help foster a positive and productive team environment.
  5. Documentation:
    • Maintain up-to-date technical documentation for all projects, systems, and digital marketing campaigns.
    • Create and present regular technical performance reports to clients and internal stakeholders.
    • Provide recommendations for system upgrades, integrations, and optimization based on data and emerging digital trends.

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