Digital Marketing Automation Strategist

5 days ago


Islamabad, Islamabad, Pakistan 10Pearls Full time

At 10Pearls, we're on a mission to help businesses leverage technology for a competitive edge. As a Digital Marketing Automation Strategist, you'll play a crucial role in optimizing marketing automation processes, enhancing lead generation, and driving campaign performance through strategic workflow management.

Responsibilities
  1. Design, implement, and manage complex automated workflows in Marketo to nurture leads, optimize campaigns, and drive conversions.
  2. Continuously evaluate and improve workflow efficiency to ensure optimal marketing automation process performance.
  3. Develop and refine lead scoring models to prioritize leads based on engagement, behavior, and demographics.
  4. Provide actionable insights and recommendations to stakeholders based on data analysis to drive better campaign outcomes.
  5. Train internal teams on best practices and Marketo functionalities to ensure effective use of the platform.


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