Digital Growth Expert

7 days ago


Islamabad, Islamabad, Pakistan PaaySay Ltd Full time

About PaaySay Ltd

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PaaySay Ltd is a leading FinTech company in the electronic remittance domain, empowering customers to send money online from Europe to 120+ countries through its website and mobile apps. Our primary business model focuses on consumer-to-consumer transactions.

Our customer base is comprised of EU residents, and we aim to expand our services across 5 continents within a 2- to 5-year growth strategy. PaaySay's mission is to become one of the top providers by Total Remittance Value Processed, Customer Satisfaction, and as a Trusted Provider for online users.

We are seeking a Marketing Officer to spearhead customer acquisition and retention efforts from the ground up. The ideal candidate will take ownership of developing and executing the PaaySay brand in our core markets, driving growth through innovative marketing strategies.

The successful candidate will be responsible for creating and leading their team, building new capabilities across multiple markets, and establishing the PaaySay brand as a unique asset. We aim to rewrite the remittance history book and become famously loved for it.

Job Responsibilities
  1. Create and execute a comprehensive brand/online/digital/consumer/retail marketing strategy, either in a startup environment or by launching a product within a corporate setting.
  2. Demonstrate good taste and an intuitive sense of what resonates with our customers.
  3. Develop novel channel development routes to market, utilizing a head for numbers and strong appreciation of metrics behind marketing.
  4. Lead a team and possess exceptional people coaching skills, with expertise in testing and growing multiple media channels simultaneously.
  5. Work comfortably in a high-growth environment, managing media and creative agencies, and leveraging customer insight with deep empathy.
  6. Be adaptable, open to innovation, and committed to delivering outstanding results.


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