Brand Manager

11 hours ago


Saddar Town, Pakistan beBee Careers Full time
Brand Manager

Job Summary: We are seeking a highly skilled Brand Manager to lead the planning, execution, and roll-up of sales programs in modern trade, wholesale, and foodservice levels.

Key Responsibilities:

  • Manage the development and implementation of annual business plans and contingencies to achieve approved volume, share, spending, and profit objectives.
  • Assist in preparing strategic plans and contingencies for management review and approval to guide long-term business planning/development.
  • Develop and execute consumer and trade promotion programs to ensure established objectives are met.
  • Manage programs productively through internal and external groups to ensure sound execution and appropriate financial management.
  • Analyze (and supervise the analysis of) the business on a continuous basis to ensure that plans/programs are appropriate to evolving business needs and recommend strategic/tactical changes as necessary.
  • Work with advertising agencies and outside consultants to achieve copy, media, and strategic needs as determined in the annual business plans.
  • Maintain continuous contact with distributors and the trade to ensure smooth program execution and adjust programs to changing market needs.
  • Identify and initiate business building, cost savings, and new product improvement opportunities and manage the activities necessary for implementation.

Requirements:

  • At least 2 years strong working experience in FMCG marketing or sales; over 1 year experience in a supervisory role is essential.
  • Comfortable with frequent business trips.
  • Good spoken/written/hearing skills in English are essential.
  • Good computer knowledge.
  • Fluent in English.

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