Digital Marketing Strategist

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time
Search Engine Optimization Specialist

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Job Responsibilities:
  • Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
  • Conduct keyword research to identify relevant and high-performing keywords for content optimization.
  • Optimize website content:
    • Landing pages
    • Blog articles
    • Product descriptions
  • Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
  • Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
  • Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
  • Stay up-to-date with industry trends:
    • Search engine algorithm changes
    • SEO best practices
  • Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
  • Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
  • Generate reports:
    • Present findings to the marketing team and management
    • Showcase the impact of SEO efforts
Job Requirements:
  • Proven experience as an SEO Executive or similar role, with a track record of successful SEO campaigns and improved website rankings.
  • Strong knowledge:
    • Search engine algorithms
    • Ranking factors
    • SEO best practices
  • Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
  • Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
  • Key skills:
    • On-page and off-page optimization techniques
    • Keyword research
    • Content optimization
    • Link building
  • Strong communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Able to:
    • Prioritize and manage multiple projects simultaneously
    • Exceptional attention to detail


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