E-Commerce Visual Merchandising Specialist

5 days ago


Karachi, Sindh, Pakistan SMB Services Pakistan Full time

Job Description:

A Digital Storefront Manager is responsible for curating the online storefront to maximize conversion rates, brand consistency, and customer engagement. This role is essential for creating a seamless and visually compelling shopping experience.

Main Responsibilities:
  • Storefront Arrangement & Product Organization
    • Curate collections and product categories to ensure products are categorized correctly with tags and collections.
    • Prioritize best-selling or high-margin items at the top of collections.
    • Arrange products based on data-driven insights (e.g., customer behavior, trends).
    • Update homepage featured sections to showcase highlighted products.
  • Updating Banners & Promotions
    • Create and swap homepage banners to keep the storefront fresh and engaging.
    • Add promotional messaging to announce sales, new arrivals, or limited-time offers.
  • Managing Product Availability & Inventory
    • Manage look and appearance of sold-out banners and mark items as sold out.
    • Sell out low-performing items during drops to make room for new products.
    • Set up sales pricing, automatic discounts, or bundles to drive sales.
  • Optimizing the Customer Journey
    • Ensure navigation is intuitive and easy to use.
    • Update menus, filters, and search categories to improve product discovery.
    • Set up product recommendations using Shopify's 'Related Products' feature.
  • Analyzing Data & Making Adjustments
    • Monitor storefront performance using Shopify Analytics.
    • Adjust sorting based on click-through rates, conversion rates, and bounce rates.
    • Experiment with different images, banners, or layouts to see what converts best.

Additional Responsibilities:

  • Manage landing pages and create campaign-specific pages.
  • Create collection lookbooks by uploading curated editorial-style product displays.
  • Oversee product reviews and user-generated content (UGC).


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