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5 days ago
Job Description:
A Digital Storefront Manager is responsible for curating the online storefront to maximize conversion rates, brand consistency, and customer engagement. This role is essential for creating a seamless and visually compelling shopping experience.
Main Responsibilities:- Storefront Arrangement & Product Organization
- Curate collections and product categories to ensure products are categorized correctly with tags and collections.
- Prioritize best-selling or high-margin items at the top of collections.
- Arrange products based on data-driven insights (e.g., customer behavior, trends).
- Update homepage featured sections to showcase highlighted products.
- Updating Banners & Promotions
- Create and swap homepage banners to keep the storefront fresh and engaging.
- Add promotional messaging to announce sales, new arrivals, or limited-time offers.
- Managing Product Availability & Inventory
- Manage look and appearance of sold-out banners and mark items as sold out.
- Sell out low-performing items during drops to make room for new products.
- Set up sales pricing, automatic discounts, or bundles to drive sales.
- Optimizing the Customer Journey
- Ensure navigation is intuitive and easy to use.
- Update menus, filters, and search categories to improve product discovery.
- Set up product recommendations using Shopify's 'Related Products' feature.
- Analyzing Data & Making Adjustments
- Monitor storefront performance using Shopify Analytics.
- Adjust sorting based on click-through rates, conversion rates, and bounce rates.
- Experiment with different images, banners, or layouts to see what converts best.
Additional Responsibilities:
- Manage landing pages and create campaign-specific pages.
- Create collection lookbooks by uploading curated editorial-style product displays.
- Oversee product reviews and user-generated content (UGC).
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