Performance Marketing Director
2 days ago
Oxbridgedigital is seeking a Lead Generation Specialist to help us grow our business through strategic lead generation efforts. As a key member of our marketing team, you will be responsible for developing and executing lead generation strategies that drive qualified leads and sales opportunities.
Key Responsibilities:- Lead Generation Strategy:
- Develop and implement lead generation strategies to drive qualified leads and sales opportunities.
- Identify and capture qualified leads through various digital channels, including web forms, landing pages, email marketing, and social media outreach.
- Use data-driven approaches to refine targeting and improve lead quality.
- Develop and execute marketing automation strategies to streamline and scale lead generation efforts.
- Configure and manage marketing automation tools, such as HubSpot and Mailchimp.
- Measure and analyze the effectiveness of marketing automation campaigns using metrics such as lead generation and conversion rates.
- Monitor, analyze, and report on lead generation performance using metrics such as lead volume, conversion rates, and cost per lead.
- Provide regular reports to stakeholders on the performance of lead generation campaigns.
- Make data-driven recommendations to improve the effectiveness of lead generation campaigns.
The ideal candidate will have experience in developing and executing lead generation strategies, identifying and capturing qualified leads, and measuring the effectiveness of marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in digital marketing, lead generation, or related roles.
- Expertise in lead generation, marketing automation, and data analysis.
- Proficiency with marketing automation and CRM tools (e.g., HubSpot, MailChimp, etc.).
- Strong analytical skills with experience using data to drive marketing strategies.
- Excellent communication, copywriting, and creative thinking skills.
Preferred Skills:
- Experience in B2B lead generation.
- Certifications in Google Ads, SEO, or social media platforms.
- Familiarity with A/B testing and conversion rate optimization (CRO).
- Knowledge of web analytics tools and lead tracking systems.
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