Senior SEO Specialist

The ideal candidate will possess a solid understanding of performance marketing, conversion, and online customer acquisition.

We are seeking a skilled SEO Executive to join our team. The successful candidate will be responsible for managing all Search Engine Optimization and marketing activities such as Content Strategy, Link Building, and Keyword Strategy to increase rankings on all major search networks, along with managing all SEM campaigns.

The role involves providing support in the execution of tests, collecting and analyzing data and results, and identifying trends and insights to achieve maximum ROI in paid search campaigns. Additionally, the candidate will track, report, and analyze website analytics and PPC initiatives and campaigns, manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

Ongoing tasks include optimizing copy and landing pages for search engine marketing, performing keyword discovery, expansion, and optimization, researching and implementing search engine optimization recommendations, researching and analyzing competitor advertising links, recommending new website content based on content gap analysis, developing and implementing the link-building strategy, assisting the team in executing the holistic SEO roadmap to expand organic search presence, working with the development team to ensure SEO best practices are properly implemented on newly developed code, and working with editorial and marketing teams to drive SEO in content creation and content programming.

1. Provide support in the execution of tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
2. Track, report, and analyze website analytics and PPC initiatives and campaigns.
3. Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
4. Optimize copy and landing pages for search engine marketing.
5. Perform ongoing keyword discovery, expansion, and optimization.
6. Research and implement search engine optimization recommendations.
7. Research and analyze competitor advertising links.
8. Recommend new website content based on content gap analysis.
9. Develop and implement the link-building strategy.
10. Assist the team in executing the holistic SEO roadmap to expand organic search presence.
11. Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
12. Work with editorial and marketing teams to drive SEO in content creation and content programming.

• Experience in Guest Post Outreach.
• Knowledge of GMB & Local SEO.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Knowledge of ranking factors and search engine algorithms.
• Experience with website analytics tools and bid management tools, and familiarity with Google Analytics.
• Ability to think creatively, strategically, and resolve problems.
• Able to follow established processes and procedures.
• Overall, proactiveness has a positive impact on anything that they're working on.
• Understanding of all search engines and functions, as well as marketing.
• Strong critical thinking, research, and problem-solving skills.
• Excellent time-management, organization, and project management skills, with attention to detail from inception through execution.
• Excellent verbal and written communication skills.
• Ability to work within a team and independently.
• Strong organizational, time management, and analytical skills.

• Competitive Salary.
• Internet Allowance.
• Laptop Allowance.
• 2 x Eid Bonus [Up to 25% of Base Salary].
• Annual Bonus [Up to 50% of Base Salary].
• Medical Insurance.
• EOBI.
• OPD Reimbursement.
• Provident Fund.
• Gym Reimbursement.
• National Holidays [All National Holidays].
• Marriage Leaves [Up to 1 Week].
• Annual Leaves.
• Hajj and Umrah Leaves.
• Maternity/Paternity Leaves.
• Casual/Sick Leaves [8 Days/Year].