Digital Branding Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time

The role of Content & Digital Marketing Manager requires a dynamic individual to spearhead the company's branding strategy.

This involves crafting and executing a content strategy that resonates with the target audience, creating compelling content across various formats to build awareness and engage potential clients.

Key responsibilities include developing and implementing a comprehensive content strategy, collaborating with cross-functional teams to ensure content alignment with overall marketing goals, and conducting market research to stay ahead of industry trends.

  • Strategic Content Leadership:
    • Develop and implement a comprehensive content strategy to enhance brand visibility and engagement.
    • Collaborate with cross-functional teams to ensure content alignment with overall marketing, sales, and branding goals.
    • Conduct market research to stay ahead of industry trends and understand customer challenges, ensuring our content remains relevant and competitive.
  • Content Creation:
    • Produce a diverse array of content formats including blog posts, short-form reels, downloadable resources, videos, and social media posts.
    • Ensure content is original and not solely generated by AI.
    • Coordinate with graphic designers and video editors to create engaging visuals and multimedia assets.
    • Maintain brand consistency across all content in tone, style, and messaging.
    • Post content on relevant platforms.
  • Editorial and SEO Management:
    • Manage the content calendar to ensure regular publication across all platforms.
    • Edit and proofread content to uphold the highest standards of quality and clarity.
    • Optimize all content for SEO and user engagement in collaboration with the SEO Specialist.
  • Audience Engagement and Analysis:
    • Analyze engagement metrics and audience behavior to refine content strategies.
    • Continuously test and improve content based on performance data.
    • Engage with our community through social media comments, forums, and responses to foster relationships and gather feedback.

The ideal candidate will have a strong grasp of SEO principles and content optimization techniques, proficiency in content management systems like WordPress or HubSpot, and exceptional writing, editing, and proofreading skills.

A bachelor's degree in Marketing, Communications, Journalism, or a related field is required, along with 3-5 years of experience in content creation and digital marketing, preferably within the SaaS, technology, or customer support industries.

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