Lead Generation Specialist

2 days ago

Faisalabad City Tehsil, Pakistan beBeePaidAdvertising Full time $80,000 - $110,000
Job Description

Ecommerce Marketing Role:

We're a dynamic and growing e-commerce platform specializing in automotive parts. Our strong technical foundation is now focused on scaling customer acquisition through data-driven paid marketing.

The Opportunity:

We seek a results-driven PPC specialist to own and execute our paid lead generation strategy. This role involves managing Google Ads campaigns with a focus on driving high-quality leads and sales for our US market.

Key Responsibilities:

  • Develop, manage, and optimize PPC campaigns (Google Search, Shopping, Performance Max) to maximize ROAS and minimize CPA.
  • Conduct keyword research, write compelling ad copy, and perform rigorous A/B testing to drive conversions.
  • Analyze performance data using GA4 to inform optimization decisions.
  • Implement conversion tracking and report on campaign performance to stakeholders.

Required Skills and Qualifications:

  • 5+ years of hands-on experience managing Google Ads for e-commerce, with proven expertise in lead generation and conversion optimization.
  • Expertise in Google Ads, GA4, and Google Merchant Center, with a strong analytical skillset in Excel/Sheets.
  • Excellent communication skills, with the ability to distill complex data insights into actionable recommendations.

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