Digital Media Strategist

3 days ago


Karachi, Sindh, Pakistan Mac World Digital Full time

Mac World Digital is seeking a highly skilled Digital Media Strategist to join our team.

We are looking for someone with expertise in scaling brands using Facebook Ads and Google Ads. The ideal candidate will have a deep understanding of performance marketing, data-driven decision-making, and the ability to crush ROAS.

Job Responsibilities:
  • Strategize, launch, and scale high-converting ad campaigns across multiple channels.
  • Run aggressive A/B testing to optimize ad creative, copy, audiences, and landing pages.
  • Mastery audience segmentation and campaign optimization for maximum return on ad spend.
  • Manage complex ad budgets with strong P&L responsibility.
  • Deep dive into data, analytics, and KPIs to inform media buying decisions.
Requirements:
  • 3+ years of hands-on experience managing Facebook and Google Ads for e-commerce or lead generation.
  • Proven track record of scaling ad accounts profitably.
  • Advanced knowledge of lookalike audiences, retargeting, and funnel strategies.
  • Strong expertise in Google Analytics, attribution models, and data analysis.


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