
Digital Marketing Technologist
1 day ago
Overview
Colgate-Palmolive is a leading consumer products company with a rich history dating back to 1806. Our commitment to innovation and customer satisfaction has enabled us to become a global leader in the industry.
We are dedicated to creating an environment where our employees can grow and develop their skills, working on exciting projects that drive business growth and improve lives.
About Us
Our team of experts works tirelessly to develop and implement cutting-edge digital marketing technology, empowering our customers to make informed decisions and achieve their goals.
Job Summary
We are seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team. The successful candidate will be responsible for defining and implementing digital marketing technology in support of our global strategy for first-party data acquisition.
The ideal candidate will have experience in configuring and implementing consumer-focused platforms, including Customer Data Platforms and Customer Identity & Access Management solutions.
Key Responsibilities
- Configure and implement customer-centric data platforms and solutions.
- Develop and integrate multiple data flows and pipelines to link disparate data streams of customer interactions into a single source of truth.
- Contribute to the build of customer data models for use in marketing segmentation, targeting, personalization, sales enablement, and similar use cases.
Requirements
- Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field.
- Minimum 2 years of experience in digital marketing, CRM / campaign automation tools such as Salesforce Marketing.
- Knowledge of leading customer-centric data, data-driven targeting & automated audience activation.
- Understanding of governmental privacy regulations on the collection and use of consumer data (such as GDPR and CCPA).
- Ability to apply agile methodology and sprint development to lead project implementations and backlogs.
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