Software Development PPC Specialist

3 days ago


Lahore, Punjab, Pakistan Techdots Full time
Job Overview:
Techdots is looking for a skilled Software Development PPC Specialist to manage our PPC campaigns. The ideal candidate will have a proven track record in driving high-quality leads and maximizing ROI through effective PPC strategies.

Key Responsibilities:
  • Develop and implement customized PPC campaigns for Techdots' clients in the software development industry.
  • Conduct thorough keyword research to identify high-intent search queries and optimize campaigns accordingly.
  • Design and execute targeted advertising campaigns to reach potential clients.
  • Monitor campaign performance using advanced analytics tools and make data-driven decisions for continuous improvement.
  • Collaborate with cross-functional teams to ensure seamless execution of PPC campaigns.
  • Stay up-to-date with the latest PPC trends, algorithm updates, and best practices in the software development industry.

Requirements:
  • Proven experience in managing PPC campaigns for software development firms or similar B2B tech environments.
  • Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and other relevant PPC platforms.
  • Strong understanding of keyword research, audience targeting, and budget management.
  • Proficiency in using Google Analytics, Google Tag Manager, SEMrush, Ahrefs, and other SEO/PPC tools.
  • Ability to analyze data, generate reports, and adjust campaigns for optimal performance.
  • Knowledge of conversion rate optimization (CRO) and experience with A/B testing.
  • Excellent written and verbal communication skills to create compelling ad copy and reports.
  • Self-motivated with strong organizational skills and attention to detail.
  • Ability to work independently in a remote environment and collaborate with a distributed team.

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