Performance Marketing Strategist

2 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

Unlock Your Potential as a Performance Marketing Strategist

About the Role

We are seeking an experienced and results-driven Performance Marketing Strategist to lead our user acquisition and monetization efforts across mobile platforms. This role is ideal for someone with deep expertise in Google Ads (UAC) and Apple Search Ads, with experience in scaling user acquisition budgets while achieving high return on ad spend (ROAS) and revenue growth through in-app ads, in-app purchases, and subscriptions.

The successful candidate will be both strategic and execution-focused—able to run profitable campaigns, improve ad-based lifetime value (LTV), optimize average revenue per user (ARPU)-driven targeting, shape monetization funnels, and lead App Store growth with advanced app store optimization (ASO) and policy-compliant practices.

Key Responsibilities:

  • Manage and scale Google Ads (UAC) and Apple Search Ads for Android and iOS applications.
  • Create and optimize campaigns targeting trial and subscription conversion across key geos.
  • Drive full-funnel growth from install to in-app conversion with creative, targeting, and bidding strategies.
  • Analyze key user acquisition and monetization metrics including ROAS, LTV, cost per acquisition (CPA), paywall conversion rate, and retention.
  • Conduct ASO for both the Play Store and App Store—keyword research, metadata optimization, creative A/B testing, and localization.
  • Work closely with product and design teams to improve user flows, trial conversion rates, and monetization strategy.
  • Run experiments on pricing, offers, and upsells to increase in-app purchase (IAP) and subscription revenue.
  • Monitor competitor activity and keep app listings aligned with evolving platform guidelines.
  • Regularly report on performance insights, campaign impact, and optimization opportunities.
  • Ensure full policy compliance across all paid campaigns and store assets.

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