Chief Analytics Strategist

2 days ago

Lahore, Punjab, Pakistan beBeeData Full time
Job Description

Drive Business Growth with Advanced Analytics Solutions

We seek a seasoned data expert to spearhead the development of sophisticated analytics solutions and predictive models. As a key member of our Marketing Data Science team, you will design and implement cutting-edge analytical tools to drive subscriber acquisition and revenue growth.

  • Contribute to the launch and ongoing optimization of strategic marketing initiatives, collaborating closely with cross-functional teams to deliver actionable insights that maximize ROI.
  • Evaluate campaign effectiveness, providing deep expertise in media investment channels and associated performance metrics to guide strategic decisions.
  • Lead the creation, maintenance, and improvement of marketing mix and multi-touch attribution models, ensuring data-driven allocation of marketing spend.
  • Analyze diverse datasets to develop industry-leading models and analyses, supporting end-to-end project execution from conception to delivery.
  • Stay current with emerging modeling techniques and algorithms, proactively integrating innovative approaches to enhance business impact.
Day-to-Day Activities:
  • Evaluate the performance of marketing campaigns, providing clear recommendations for optimization.
  • Assess media investments, analyzing both spend and returns to inform strategic choices.
  • Develop robust data frameworks and analytical methodologies.
  • Build, refine, and maintain advanced statistical models for marketing mix and attribution analysis.
  • Create optimization algorithms that leverage model outputs to drive subscriber acquisition and revenue growth.
  • Forecast user lifecycle stages and predict key behaviors.
  • Segment users based on viewing and engagement data to inform personalized marketing strategies.
  • Conduct ROI analyses for content assets, including entertainment, sports, and advertising properties.
  • Translate complex analytics into compelling narratives and visualizations for executive audiences, outlining recommended actions.
  • Present findings on media effectiveness to senior stakeholders, shaping strategic action plans.

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