Freelance Digital Brand Strategist

1 day ago

Sahiwal, Punjab, Pakistan beBeeDigitalMarketing Full time $60,000 - $70,000
Job Opportunity: Freelance Digital Brand Executive

We are seeking a highly skilled professional to spearhead our digital brand initiatives. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth.

  • Develop strategic digital marketing plans to identify, assess, and execute incremental opportunities designed to reach and engage target customer segments.
  • Design and implement daily email campaigns, leveraging sophisticated email techniques to avoid spamming, with a focus on HTML presentation.
  • Drive lead targets, lead quality, conversion, online traffic, and consistent social media and website analytics.
  • Manage company social media accounts, optimize and enhance real traffic on a consistent basis, particularly on Facebook, Twitter, and LinkedIn.
  • Develop and manage digital campaigns within given timelines, prioritizing maximizing ROI.
  • Contribute to strategic planning and execute the execution of digital display campaigns (PPC, Banners etc.), sharing post-campaign reporting and optimization.
  • Utilize hands-on experience of white-Hat SEO, Google Ad-word, and other Search engine marketing tools for optimizing company's website.
  • Design digital campaigns and platforms for branding, including creating tracking reports, authorizing website copy, and brand-compliant content to maintain a consistent tone and look and feel across all digital elements.
  • Launch Mobile Marketing Campaigns when required, leveraging hand-on experience of Google Admob, social media mobile, games, location-based, image ads, and other mobile marketing tools.
  • Execute strategies for online brand management and secure reputation through sophisticated techniques.
  • Identify opportunities for continuous improvement and incremental ROI.
  • Analyze post-campaign performance, create improvement plans.
  • Monitor competitive and industry digital marketing trends, tools, and resources.
Key Competencies:
  • Lead Generation, Digital Marketing, and Production.
  • Excellent communication skills (Spoken and written).
  • Digital Campaigns and tracking results.
  • Ability to manage and optimize web pages to achieve business results.
  • Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media) and Email marketing.
  • Experience reporting on campaign ROI and website analytics.
  • Result-oriented and passionate about working in a dynamic environment.
  • Collaborative mindset with a focus on ongoing innovation.
  • Experience with leveraging social media management and analytics tools, including HootSuite, Radian 6, and Crimson Hexagon.

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