Shopify Growth Strategist

4 days ago


Lahore, Punjab, Pakistan Freelancerprox Full time
Job Description

We are seeking a results-driven professional to lead our e-commerce and performance marketing efforts at Freelancerprox. This role focuses on optimizing our Shopify store, executing impactful digital marketing campaigns, and enhancing the customer experience while driving revenue growth.

The ideal candidate will have expertise in digital marketing, with a strong focus on PPC, social media advertising, and retargeting. They should be proficient with analytics tools such as Google Analytics, Facebook Ads Manager, and Shopify Analytics. Additionally, they should have knowledge of SEO, CRO (Conversion Rate Optimization), and UX best practices.

Responsibilities:
  • Manage and maintain the Shopify store, ensuring a seamless, user-friendly, and visually appealing platform.
  • Oversee product listings, including updates to descriptions, pricing, and inventory management.
  • Collaborate with the design team to enhance website layouts, banners, and images.
  • Optimize the store using SEO best practices to improve visibility and organic traffic.
  • Monitor site performance, resolve technical issues, and liaise with developers for support when needed.
  • Ensure compliance with security and scalability standards for the Shopify store.

Digital Marketing:
  • Develop, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
  • Analyze campaign performance metrics such as CTR, CPA, ROAS, and conversions to ensure effectiveness.
  • Conduct A/B testing to improve ad creatives, audience targeting, and landing pages.
  • Manage marketing budgets, ensuring cost-efficient campaigns that achieve performance objectives.
  • Research and explore new digital marketing channels and strategies to maximize ROI.
  • Work closely with content and creative teams to align marketing assets with campaign goals.


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