Digital Marketing Strategist

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team. The ideal candidate will have prior experience in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

Key Responsibilities:
  • Build a Media Buying strategy - TOF, MOF, BOF campaigns
  • Advise on optimization - deciding what content to increase spending on, audiences to test, campaigns to stop, etc.
  • Understanding data segmentation and then building the strategies
  • Analyze marketing performance with the Marketing Lead
  • Research clients' competitors to figure out what type of adverts they use, what funnels they leverage, the bundles/offers and their brand positioning
  • See what people are saying about your client to identify pain points and desires
  • Analyze the customer survey responses to help build your funnel
  • You will work with the clients to understand and set KPIs and OKRs and ensure the team delivers.
Requirements:
  • You have a degree in Marketing, Business Administration, or a related field
  • Prior experience in a similar role as well as experience building effective multi-channel marketing strategies
  • Expertise in Meta campaigns, Google and YouTube ads, and TikTok ads
  • Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations

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