Digital Marketing Strategist

4 days ago

Karachi, Sindh, Pakistan beBeePerformance Full time 4,500,000 - 6,500,000
Role Overview

A key function of a performance marketing specialist is to design and manage advertising campaigns across various digital channels with the goal of driving sales and revenue growth.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies incorporating Google Ads, Facebook Ads, SEO/SEM channels, and emerging platforms like TikTok, Meta, YouTube, and Snapchat.
  • Analyze campaign metrics to identify areas for improvement and optimize for enhanced ROI.
  • Collaborate closely with cross-functional teams to develop marketing materials and strategies.
  • Conduct A/B testing to refine advertising effectiveness and enhance campaign performance.
  • Stay abreast of the latest trends and innovations in digital marketing.
Requirements
  • Proficiency in Google Ads, Facebook Ads, and SEO/SEM strategies, as well as experience with emerging platforms.
  • Strong analytical skills and expertise with analytics tools (Google Analytics).
  • Excellent written and verbal communication abilities.
  • Ability to work in a fast-paced environment and manage multiple projects concurrently.
  • Experience with social media advertising on platforms such as TikTok, Meta, YouTube, and Snapchat.

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