
Digital Marketing and Business Development Specialist
6 days ago
We are seeking a highly skilled Marketing Coordinator to join our team at HMI Ventures. The successful candidate will be responsible for coordinating marketing functions for a Fast Moving Consumer Goods company, utilizing their skills in Customer Relationship Management, analytics, and inbound marketing to drive business growth.
Responsibilities- Participate in the development and maintenance of all marketing resource materials such as brochures, photographs, files, presentations, point-of-sale material, and promotional materials.
- Track sales, maintain calendars & databases, and prepare marketing reports and presentations.
- Conduct research, analyze, and maintain competitive and industry information.
- Manage inbound marketing: List management, CRM, and oversee the design, development, implementation, and maintenance of all email mail-outs, campaign planning, email strategy, and post-campaign analysis.
- Utilize various analytic tools including Google Analytics and Kissmetrics to gain insights about online consumer behavior and report findings.
- Ensure the brand is clearly defined internally and externally, consistently applied throughout all communications, advertisements, outreach efforts, and the product experience.
- Perform analysis and report on all marketing initiatives and promotions.
- Plan meetings and trade shows by identifying, assembling, and coordinating requirements; developing schedules and assignments; and coordinating mailing lists.
- Collaborate closely with the Field Marketing Manager to facilitate their marketing strategies and plans.
- Other job-related activities as requested.
- Minimum Bachelor's Degree from a reputable University in Marketing, Communication, Analytics, Online Marketing, Business, or a related field.
- Superior academic record with fluent written and spoken English.
- 3-10 years of marketing experience in a Fast Moving Consumer Goods company or a digital/interactive agency.
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