Marketing Innovation Lead

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

**Job Title:** Marketing Innovation Lead

**Department:** Innovation and Marketing

**Reports To:** SVP Marketing & Business Development

**Purpose:

This role requires a unique blend of technical expertise and strategic marketing acumen to drive demand generation, brand awareness, and market positioning for cutting-edge solutions.

The incumbent will play a key role in developing and executing marketing strategies that translate complex technical capabilities into compelling narratives for diverse audiences, including enterprise customers, tech customers, partners, and business decision-makers.

**Key Responsibilities:*

  • Marketing Strategy & Execution:
    • Develop and execute go-to-market (GTM) strategies for software, data, and AI-driven services and solutions.
    • Design and implement integrated marketing campaigns, leveraging digital, content, ABM, and event-based strategies.
    • Define and drive market positioning, messaging, and value propositions tailored to different buyer personas.
    • Align marketing efforts with business objectives and revenue targets, working closely with sales and technical teams.
  • Content & Thought Leadership:
    • Develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and presentations that effectively communicate technical value.
    • Partner with subject matter experts (SMEs) to create educational and thought leadership content around AI, data analytics, and software innovations.
    • Stay ahead of industry trends and translate emerging technologies into marketable insights and campaigns.
  • Demand Generation & Growth Marketing:
    • Implement account-based marketing (ABM) strategies to engage high-value enterprise customers.
    • Optimize marketing performance through data-driven decision-making, leveraging analytics tools to track KPIs and campaign effectiveness.
  • Cross-Functional Collaboration:
    • Work closely with domain experts and engineering teams to ensure technical accuracy in marketing materials.
    • Collaborate with sales teams to develop sales enablement tools, pitch decks, and training resources.
    • Manage relationships with external agencies, partners, and vendors to scale marketing initiatives.

**Qualifications, Skills, and Experience:**

  • Must-Have:
    • 10+ years of B2B technology marketing experience in the software, data & analytics, or AI industry.
    • Strong technical understanding of AI, data platforms, cloud technologies, and enterprise software.
    • Proven ability to develop and execute go-to-market (GTM) strategies for complex technology solutions.
    • Hands-on experience with digital marketing, content strategy, and branding in a technology-driven environment.
    • Excellent storytelling and communication skills to translate complex topics into compelling narratives.
    • Independent and Reliable: Thrives in a minimally structured and virtual work environment. Comfortable outside of a traditional, staffed office space.
    • Experience with marketing automation tools, CRM, and analytics platforms.
    • Strong analytical mindset with the ability to measure, optimize, and report on marketing performance.
  • Preferred:
    • Experience marketing to C-level executives, IT decision-makers, and technical buyers.
    • Background in AI, data science, machine learning, or cloud computing marketing.
    • Familiarity with partner marketing and engaging partnership communities.

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