
Branch Manager Liability Sales Professional
3 days ago
A senior-level position responsible for overseeing the operations of a bank branch, focusing on managing Liability products and services.
Key Responsibilities:- Establish a productive environment to achieve financial objectives.
- Ensure self-funding status by creating a Liability pool at an affordable mix.
- Minimize expenses while maintaining frugality standards.
- Manage customer funds efficiently, arranging approvals where necessary.
- Oversee the branch's functioning in operational and administrative aspects.
- Organize resources to achieve overall targets.
- Maintain a Relationship Managers head count intact.
- Coordinate marketing activities with Area Managers – Liability Sales.
- Develop a team of Brand Ambassadors and ensure their productivity.
- Exceed Liability targets through sales processes.
- Monitor daily NTBA run rates for increasing branch Liability base.
- Execute transactions with efficiency and integrity.
- Coordinate cash planning and execution to meet customer requirements.
- Arrange training for Liability mobilization staff.
- Accept Liability relationships with due diligence.
- Take responsibility for reputation, information security, and financial transparency.
- Track daily productivity in MIS.
- Improve quality and service indicators.
- Build the bank's brand image.
- Maintain branch cleanliness and maintenance standards.
- Hold a minimum of a Bachelor's degree in marketing, finance, economics, or commerce.
- Have 5 years of relevant work experience in branch banking, especially in Liability mobilization teams.
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