
Marketing Performance Analyst
1 day ago
Marketing Performance Analyst
About the Position:In this role, you will be responsible for analyzing and interpreting data across multiple business functions to drive business decisions. You will focus on marketing performance and contribute to broader analytical needs.
The ideal candidate will have strong analytical skills and proficiency in data analysis tools. They will also have experience in digital marketing analytics and familiarity with tools like Google Analytics and Excel.
Key Responsibilities:
- Analyze and interpret data across multiple business functions.
- Track and report the performance of digital marketing campaigns.
- Collaborate with different departments to understand their data needs.
- Create and maintain dashboards and reports to communicate performance and opportunities.
- Conduct competitor analysis and market research.
- Develop A/B testing campaigns to enhance marketing effectiveness and customer experience.
- Provide insights on customer journey, user behavior, and conversion optimization.
- Forecast trends and support budgeting processes.
Company Culture:
We value diversity and do not discriminate in any form based on race, color, ethnicity, nationality, religion, gender, age, or mental or physical disability.
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