Social Media Lead

7 hours ago


Lahore, Punjab, Pakistan BAT Full time

BAT is driving innovation and growth as a global multi-category business. Our mission is to decrease the health impact of our industry through forward-thinking approaches.

About the Job Description

This role involves handling the day-to-day social media activities, including developing and implementing social media content calendars, monitoring and responding to comments, and staying up-to-date with social media trends and best practices.

Main Responsibilities
  1. Manage social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, ensuring timely and professional responses to comments and inquiries.

  2. Collaborate with the marketing team to develop campaign strategies, set objectives, and allocate budgets effectively.

  3. Monitor campaign performance, analyze data, and make data-driven recommendations for campaign optimization.

  4. Have hands-on experience with Meta Business Suite and Sprinklr to track and analyze key performance metrics.

Requirements
  • A proven track record in social media management, focusing on FMCG and E-commerce industries.
  • Consistent success in implementing effective social media campaigns and managing social media platforms.
  • Proficiency in using social media management tools and analytics platforms.
  • A strong understanding of social media platforms, algorithms, trends, and methodologies.
  • Excellent written and verbal communication skills, with a creative flair.
  • An analytical approach, with the ability to interpret data and translate insights into actionable strategies.
  • The ability to multitask, prioritize, and meet deadlines.
Our Culture and Benefits
  • We offer a market-leading annual performance bonus (subject to eligibility).
  • A range of benefits, including diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  • A commitment to internal advancement and professional growth.
  • Access to online learning platforms and personalized growth programs to nurture your leadership skills.
  • A commitment to continuous improvement within a transformative environment.

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