Marketing Director

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time
About the Role

We are seeking a highly skilled Marketing Director to lead our growth and revenue efforts. As a key member of our team, you will be responsible for developing and executing a full-funnel marketing strategy that drives signups, reduces churn, and increases MRR growth.

Key Responsibilities:

  • Growth & Demand Generation
  • Owning and executing a full-funnel marketing strategy focused on driving signups, reducing churn, and increasing MRR growth.
  • Developing high-impact acquisition strategies across SEO, paid media, content marketing, partnerships, and performance marketing.
  • Optimizing conversion rates through A/B testing, growth experiments, automation, and funnel analytics.
  • Revenue & Performance Optimization
  • Tracking, analyzing, and optimizing marketing performance using key SaaS growth metrics: CAC, LTV, Churn Rate & Retention, Conversion Rates & ROAS.
  • Implementing data-driven campaigns that align marketing efforts with revenue goals.

Requirements

  • 4+ years in growth marketing, demand generation, or performance marketing, with at least 2 years in a leadership role (preferably in SaaS or tech).
  • Growth & Revenue Focus: Proven track record of scaling MRR, optimizing conversion rates, and driving revenue growth.
  • Technical Marketing Expertise: Hands-on experience with Google Analytics, HubSpot, Amplitude, paid media, automation, and A/B testing tools.
  • Data-Driven Mindset: Analytical skills with ability to measure, iterate, and optimize based on real metrics.
  • Creative & Strategic Thinking: Understanding of brand positioning, storytelling, and standing out in a crowded market.
  • Leadership & Execution: Ability to set strategy and execute, leading a team while staying deeply involved in driving results.

What You'll Bring to the Table

  • Experience growing MRR rapidly in a SaaS or subscription-based business.
  • Passion for social media, creator economy, and digital marketing trends.
  • Love experimentation and growth hacking – test, measure, and iterate relentlessly.

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