Digital Marketing Strategist

2 days ago

Lahore, Punjab, Pakistan beBeePerformance Full time 600,000 - 800,000
Digital Marketing Specialist

As a digital marketing specialist, you will be responsible for monitoring and analyzing performance across various social media platforms using Facebook insights.

The role involves setting targets to increase brand awareness and customer engagement. You will also plan and execute all digital marketing campaigns, including SEM, email, social media and display advertising. This includes conducting social media audits to ensure best practices are being used and managing ad campaign expenses and monthly costs.

You will work closely with clients to address technical matters, such as accessing ad accounts or solving issues. Additionally, you will aim to achieve target sales based on designed strategies, collaborate with designers to enhance user experience on ad creatives, and run highly optimized funnels for Google and Facebook/Instagram Ads.

Maintaining digital dashboards for multiple accounts is another key responsibility. Your goal will be to minimize overall costs per lead while increasing return on investment (ROI) in e-commerce sales. You will also identify conversion points, optimize user funnels, brainstorm innovative growth strategies, and coordinate with the sales team to create marketing campaigns.

To succeed in this role, you must monitor key online marketing metrics to track success and utilize advanced metrics to measure the effectiveness of marketing campaigns.

Key Responsibilities:
  • Monitor, track, analyze, and report on performance across social media platforms using Facebook insights
  • Set targets to increase brand awareness and customer engagement
  • Plan and execute all digital marketing campaigns, including SEM, email, social media, and display advertising
  • Conduct social media audits to ensure best practices are being used
  • Manage ad campaign expenses and monthly costs
  • Coordinate with clients to address technical matters
  • Achieve target sales based on designed strategies
  • Collaborate with designers to enhance user experience on ad creatives
  • Run highly optimized funnels for Google and Facebook/Instagram Ads
  • Maintain digital dashboards for multiple accounts
  • Minimize overall costs per lead and increase ROI in e-commerce sales
  • Identify conversion points and optimize user funnels
  • Brainstorm innovative growth strategies
  • Coordinate with the sales team to create marketing campaigns
  • Monitor key online marketing metrics to track success
  • Utilize advanced metrics to measure the effectiveness of marketing campaigns

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