Digital Marketing Strategist

2 weeks ago

Islamabad, Islamabad, Pakistan beBeeSEO Full time $90,000 - $120,000
SEO/SMO Lead Specialist

This role offers the opportunity to drive online presence through search engine optimization (SEO) and social media optimization (SMO). As a key member of our team, you will be responsible for developing effective SEO strategies to improve website rankings and drive organic traffic. Additionally, you will create engaging social media campaigns to increase brand awareness and drive website traffic.

Key Responsibilities:
  • Search Engine Optimization (SEO):
    • Analyze competitors' strengths and weaknesses, and conduct thorough keyword research to develop effective SEO strategies.
    • Optimize website content, meta tags, and internal linking structures for better search engine crawlability.
  • Social Media Optimization (SMO):
    • Create and execute engaging social media campaigns to increase brand awareness and drive website traffic.
    • Develop and manage social media content calendars to ensure consistent posting and engagement.
    • Analyze social media metrics to track campaign success and adjust strategies accordingly.
  • Local Search Optimization:
    • Identify and optimize local business listings to improve visibility in search results.
    • Develop and implement location-based SEO strategies to target specific geographic regions.
  • Web Analytics and Reporting:
    • Monitor and analyze website analytics to track performance and identify areas for improvement.
    • Provide regular reporting on campaign success and recommend data-driven strategies for growth.
    Requirements:
    • Strong knowledge of internet advertising, search engine optimization, and social media optimization.
    • Excellent analytical and problem-solving skills.
    • Ability to work collaboratively with cross-functional teams.
    • Strong communication and project management skills.
    • Proficiency in Google Analytics and other web analytics tools.
    We Offer:
    • A dynamic and supportive team environment.
    • Ongoing training and development opportunities.
    • The chance to work on exciting projects and contribute to the growth of our organization.

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