Online Engagement Strategist
3 days ago
What You'll Do:
In this role, you'll be responsible for developing and implementing content plans to engage subscribers. This includes collaborating with the Content Team to create customer-focused stories, developing creative briefs for the design and copy teams, and optimizing email content for better performance based on engagement data.
Responsibilities:
- Develop and implement content plans to engage subscribers.
- Collaborate with the Content Team to create customer-focused stories.
- Develop creative briefs for the design and copy teams.
- Set up, test, and deploy email campaigns.
- Optimize email content for better performance based on engagement data.
- Work with the Senior Email Marketing Specialist to manage the subscriber preference center.
- Support ad-hoc email campaigns as needed.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (preferred).
- 4+ years of experience in email marketing.
- Familiarity with HTML, Dreamweaver, and Litmus is a plus.
- Strong writing, communication, and presentation skills.
- Exceptional attention to detail and organizational skills.
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