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Digital Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan Devbunch Full time

The key to a successful business lies in its ability to find the right partner for its digital marketing needs.

We are seeking a skilled and results-driven PPC AdWords Expert to join our team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) campaigns on the Google Ads platform, ensuring they align with our business objectives and deliver measurable results.

Responsibilities and Duties:

  • Manage and optimize PPC campaigns across multiple platforms.
  • Conduct keyword research, ad copywriting, and landing page optimization.
  • Set up and track campaign metrics, including conversions, CPC, CTR, and ROI.
  • Conduct regular account audits to ensure optimal campaign performance.
  • Develop and implement PPC strategies to meet business objectives.
  • Conduct competitor research and analyze market trends.
  • Collaborate with the digital marketing team to integrate PPC with other channels.
  • Analyze campaign data to identify areas of improvement.
  • Create and present regular reporting to clients and internal stakeholders.

Requirements:

To be successful in this role, you should have:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification is a plus.

Technical Skills:

You should have hands-on experience in managing PPC campaigns for e-commerce businesses and knowledge of additional PPC platforms like Meta Ads, Bing Ads, or Amazon Advertising.

Familiarity with landing page optimization and conversion rate optimization (CRO) techniques is also required.

Proficiency in Google Ads, Google Analytics, and related tools is essential.

A strong understanding of PPC metrics and key performance indicators (KPIs) is necessary for success in this role.