Digital Marketing Campaign Specialist

5 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

Drive our digital presence forward with a skilled Digital Marketing Executive (Paid & Social). This role involves planning, executing, and optimizing campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube) to drive traffic, engagement, and conversions.

Key Responsibilities
  • Develop and execute paid advertising strategies across Meta and Google Ads platforms.
  • Create and manage social media content calendars for key platforms (Facebook, Instagram, LinkedIn).
  • Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Google Ads Manager.
  • Conduct A/B testing for creatives, ad copies, and audiences to enhance campaign effectiveness.
  • Stay up-to-date with the latest digital marketing trends, algorithm changes, and platform updates.
  • Collaborate with design and content teams to produce engaging ad creatives and posts.
  • Present regular performance reports with actionable insights.
Requirements
  • 1–3 years of experience in digital marketing with a focus on paid advertising and social media.
  • A proven track record of managing budgets and generating leads or conversions through Meta Ads and Google Ads.
  • A solid understanding of PPC strategy, keyword research, and audience segmentation.
  • Excellent written and verbal communication skills.
  • A strong analytical mindset and attention to detail.
  • The ability to work independently and meet deadlines.
Job Function
  • Marketing and Sales
Industry
  • IT Services and IT Consulting


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