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App Marketing Expert

3 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time

**About the Role:**

We are seeking a highly skilled App Marketing Expert to join our team. As an expert in app marketing, you will be responsible for developing and executing user acquisition campaigns across multiple platforms.

**Key Responsibilities:**

  • Develop and execute user acquisition campaigns across Google Ads, Meta, ASA, and other ad networks.
  • Analyze performance metrics (ROAS, LTV, CPI, Retention) to optimize campaigns and reduce acquisition costs.
  • Collaborate with product, design, and development teams to improve app store listings, onboarding, and in-app conversion.
  • Design and test creatives (videos, banners, icons, screenshots) that maximize engagement and install rate.
  • Manage ASO strategies for Google Play and App Store to improve organic visibility and conversion.
  • Run A/B tests to validate hypotheses around ads, app flows, and monetization strategies.

**Requirements:**

  • 2–5 years of experience in mobile marketing, growth, or performance marketing.
  • Practical experience with ad platforms like Google Ads, Meta Ads, and Apple Search Ads.
  • Proficient in Firebase, Google Analytics, and in-house tracking/reporting tools.