Digital Marketing Specialist

16 hours ago

Lahore, Punjab, Pakistan Dewan Foods - Proud of Kashmir Full time
Description 2:

We are looking for a highly skilled Online Sales and Engagement Expert to lead our digital marketing initiatives across e-commerce platforms and social media. This role is responsible for driving online sales, managing paid and organic social media campaigns, optimizing the customer journey, and enhancing our brand presence across both our e-commerce site and social media channels.

Main Responsibilities:

E-commerce Operations
  • Optimize E-commerce Operations: Develop and execute strategies to increase online sales, improve conversion rates, and enhance the customer shopping experience.
  • Product Content Creation: Oversee product catalog, ensuring high-quality images, compelling product descriptions, and optimized listings to drive visibility and conversions.
  • Customer Journey Enhancement: Analyze and optimize the customer journey across the website to increase engagement, reduce cart abandonment, and improve customer retention.
  • Promotion and Campaign Management: Create and manage promotional campaigns, sales funnels, and seasonal offers to boost e-commerce revenue and customer loyalty.
  • Performance Tracking and Analysis: Monitor and analyze key performance metrics (KPIs) such as conversion rates, average order value, and return on ad spend (ROAS) to ensure the effectiveness of e-commerce campaigns.
  • A/B Testing and Data-Driven Decision Making: Conduct A/B tests on product pages, checkout processes, and promotions to improve site performance and user experience.
Social Media Marketing Strategy
  • Develop Social Media Strategy: Create and implement a social media marketing strategy to grow brand awareness, drive traffic to the e-commerce site, and increase engagement on social platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
  • Content Creation and Curation: Lead the creation of compelling, shareable content (images, videos, blog posts) that aligns with the brand's voice and goals across social platforms.
  • Paid Social Media Advertising: Manage and optimize paid social media campaigns, including Facebook and Instagram ads, to drive traffic to the e-commerce site and increase sales.
  • Engagement and Community Building: Engage with followers, respond to comments and messages, and foster an online community to build brand loyalty and increase word-of-mouth marketing.
  • Social Media Performance Monitoring: Monitor social media performance and provide regular reports on key metrics (engagement, reach, traffic, sales) to assess the impact of social media efforts on e-commerce sales.
Cross-Functional Collaboration
  • Collaboration with Cross-Functional Teams: Collaborate closely with the product and sales teams to ensure consistency in messaging, promotions, and product offerings across both e-commerce and social channels.
  • Analytics and Data-Driven Decision Making: Use data-driven insights from both e-commerce and social media performance to continuously improve strategies and campaigns.
  • Partnership and Influencer Management: Identify and collaborate with influencers, brand ambassadors, or partners to promote products, expand reach, and drive sales.

About Us:

Dewan Foods is a pioneering food processing company dedicated to delivering exceptional quality products to consumers globally. Our team is passionate about innovation, creativity, and excellence.

Job Type:

Full-time

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