Digital Community Builder

3 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time

We are seeking a highly skilled Digital Community Builder to join our marketing team. The ideal candidate will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, engage with our target audience, and drive meaningful interactions across various social media platforms.

About the Role
  1. Develop a Social Media Strategy: Develop and execute a strategic plan for social media aligned with our goals and target audience. Identify key trends, platforms, and technologies to ensure we remain at the forefront of social media advancements.
  2. Create Engaging Content: Create and curate high-quality content for all social media platforms, including text, images, videos, and other multimedia formats. Collaborate with design and content teams to ensure consistent branding across all channels.
  3. Foster Meaningful Connections: Monitor, respond to, and engage with comments, messages, and conversations across social media channels to foster a positive online community and address customer inquiries, feedback, and concerns in a timely manner.
  4. Plan and Execute Social Media Campaigns: Plan and execute campaigns that align with product launches, events, promotions, and other marketing initiatives. Monitor campaign performance, analyze results, and adjust strategies as needed to optimize engagement and conversion rates.
  5. Manage Paid Social Media Advertising: Manage and optimize paid social media advertising campaigns to drive traffic, leads, and conversions while staying within allocated resources. Utilize targeting options and analytics tools to maximize ad effectiveness.
  6. Monitor and Analyze Performance: Monitor key social media metrics, such as engagement, reach, follower growth, and website traffic, and provide regular performance reports to inform decision-making. Use data-driven insights to refine strategies and tactics for improved results.
  7. Cross-functional Collaboration: Work closely with the marketing, design, and content teams to ensure consistency in messaging and branding across all platforms. Collaborate with other departments to gather information, insights, and content for social media initiatives.

Benefits: Competitive salary and benefits package, opportunity for professional growth and skill development, collaborative and inclusive work environment, chance to work on diverse and challenging projects, flexible work hours and remote work options.

Requirements

The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience), proven experience in social media management, strong understanding of various social media platforms, proficiency in social media management tools, analytics, and scheduling platforms, excellent written and verbal communication skills, creative mindset with a passion for staying up-to-date with the latest industry trends and emerging platforms, and strong organizational skills and ability to multitask in a fast-paced environment.

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