Pay-Per-Click Advertising Expert

2 days ago

Karachi, Sindh, Pakistan beBee Careers Full time

We are looking for a talented Google Adwords Specialist to lead our marketing campaign optimization efforts. This role requires a creative and experienced individual who can design and refine keyword lists, optimize ad copy, and analyze ROI.

Main Responsibilities:

  • Research and analyze marketing campaigns across different search engines.
  • Develop and refine keyword lists to drive quality traffic to client sites through effective campaign strategies.
  • Maintain open communication about project timelines, objectives, performance metrics, and competitor intelligence analysis.
  • Apply proven bidding strategies and keyword organization techniques.
  • Continuously monitor and improve ad text for better results.
Job Requirements

Essential Skills and Qualifications:

  • Google AdWords certification or equivalent expertise is beneficial.
  • Understanding of Google Analytics fundamentals.
  • Proficiency in using MS Excel (Pivot Tables) for data analysis.
  • PREFERRED: e-commerce marketing knowledge.

Ideal Candidate Traits:

  • Excellent investigation, communication, and writing skills to translate complex data into actionable insights.
  • Methodical approach to tasks with a focus on detail and planning.
  • Strong time management and prioritization skills.
  • Ability to tackle complex PPC advertising challenges and find solutions.
  • A proactive attitude with a strong work ethic.

Required Education and Experience:

  • Bachelor's degree from a reputable institution, preferably in business, marketing, or a related field.
  • Minimum 2-4 years of experience in PPC advertising.
  • Proficiency in computer applications, particularly Excel.
  • Google AdWords certification or equivalent experience.

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