Content Writer Specialist

1 week ago

Lahore, Punjab, Pakistan beBee Careers Full time
Content Writer Specialist

**Job Summary:**
We are seeking a skilled Content Writer to create high-quality content that engages our target audience. The ideal candidate will have experience in B2B content creation, copywriting, and landing page optimization.

**Key Responsibilities:**
* Develop impactful content, including blog posts, case studies, social media posts, email campaigns, and landing page copy tailored to B2B tech services.
* Write compelling, conversion-focused copy for marketing campaigns and landing pages.
* Optimize content for SEO to enhance online visibility and search rankings.
* Plan, maintain, and execute a content calendar to ensure consistent and timely delivery.
* Repurpose long-form content into shorter formats suitable for various digital platforms.
* Collaborate with the marketing team to align content with overarching campaigns and business goals.
* Stay informed about industry trends and generate innovative content ideas to engage target audiences.
* Monitor content performance using tools like Google Analytics and provide recommendations for improvement.

**Requirements:**
* 6 months - 1.5 years of experience in B2B content writing, including copywriting and landing page copy creation, preferably in the tech services industry.
* Exceptional writing, editing, and proofreading skills.
* Basic knowledge of SEO principles and experience with tools like Ahrefs, SEMrush, or similar.
* Ability to simplify complex technical topics for broader audiences.
* Familiarity with content management systems such as WordPress.
* Strong organizational skills, self-motivation, and ability to meet deadlines.

**Preferred Qualifications:**
* Bachelor's degree in Marketing, Communications, or a related field.
* Experience in SaaS, AI, IT services, or similar tech-driven industries.
* Exposure to content marketing strategies for B2B tech services.

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