Digital Marketing Specialist

3 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Description

We are seeking a skilled Digital Marketing Specialist to enhance our website's search engine optimization (SEO) performance by building high-quality backlinks from authoritative websites.

About the Role

In this dynamic role, you will be responsible for aligning outreach efforts with SEO objectives and keyword targets in collaboration with the SEO team. You will develop engaging content ideas tailored to target audiences and aligned with SEO goals, create compelling outreach materials, and foster relationships with relevant bloggers, influencers, and webmasters to secure backlinks.

Your Key Responsibilities

  1. Align outreach efforts with SEO objectives and keyword targets in collaboration with the SEO team.
  2. Develop engaging content ideas tailored to target audiences and aligned with SEO goals.
  3. Create compelling outreach materials, including email pitches, guest post proposals, and social media messages.
  4. Foster relationships with relevant bloggers, influencers, and webmasters to secure backlinks.
  5. Conduct personalized outreach via email, social media, and other channels to promote content and request link placements.
  6. Track outreach activities and maintain a database of contacts, communications, and outcomes.
  7. Acquire high-quality backlinks through white-hat SEO techniques such as guest posting, resource link building, and broken link building.
  8. Nurture ongoing collaboration opportunities with industry partners, bloggers, and website owners.
  9. Analyze the impact of acquired links on search engine rankings and organic traffic.
  10. Provide regular reports on outreach campaign performance, including key metrics such as link acquisition rate, domain authority, and referral traffic.

Requirements

  1. Proven experience in outreach and link building, preferably in an SEO or digital marketing role.
  2. In-depth knowledge of SEO best practices, including link acquisition strategies and Google algorithm updates.
  3. Strong communication and interpersonal skills to craft persuasive outreach messages and build rapport with influencers and webmasters.
  4. Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, and Google Analytics for backlink analysis and performance tracking.
  5. Creative thinking and problem-solving abilities to adapt outreach strategies based on evolving SEO trends and algorithm changes.

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