Digital Marketing Strategist

2 days ago


Lahore, Punjab, Pakistan PRG Pakistan Full time
About the Role
At PRG Pakistan, we're seeking a talented Digital Marketing Strategist to join our team. As a Social Media Specialist, you'll play a pivotal role in developing and executing social media strategies for our healthcare clients. This position requires a visionary marketer who can lead planning, oversee execution, and mentor junior team members while delivering innovative, data-driven results.

Key Responsibilities
  • Develop comprehensive social media strategies aligned with clients' goals.
  • Budget management and oversight of campaign ideation and execution.
  • Lead and mentor junior social media marketers, providing feedback and fostering professional growth.
  • Oversee the development and management of social media calendars.
  • Monitor and analyze campaign performance using analytics tools to identify trends and opportunities.
  • Stay ahead of social media trends, tools, and best practices to keep campaigns innovative and competitive.
Requirements
  • Bachelor's degree in Marketing or equivalent work experience.
  • 3 to 4 years of professional experience in social media marketing, with a proven track record of successful strategy execution.
  • Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Google Analytics, platform-specific insights).
  • Creative thinker with a data-driven approach to strategy development and execution.
  • Knowledge of healthcare marketing, HIPAA compliance, and industry regulations is a significant advantage.


About You
You have a passion for creating engaging content and building strong online communities. Your expertise in social media marketing has equipped you with the skills to develop effective strategies that drive results.

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