Marketing Data Analyst

2 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a highly skilled Marketing Data Analyst to join our team. As a key member of our marketing department, you will be responsible for driving data-driven decision-making across marketing campaigns, customer engagement, and revenue impact.

Key Responsibilities:
  • Developing Dashboards and Reports: Create insightful dashboards and reports to track marketing KPIs (e.g., lead generation, conversion rates, CAC, ROAS, CLV).
  • Marketing Analytics & Reporting: Analyze multi-channel marketing campaigns (paid ads, email, SEO, social media) to measure effectiveness and ROI.
  • Data Management & Automation: Ensure data accuracy by integrating marketing data from different sources (CRM, Google Analytics, Ad Platforms, etc.).

Cross-Functional Collaboration: Work closely with marketing, sales, and finance teams to align insights with business goals.

Qualifications & Experience:

3+ years of experience in marketing analytics or business intelligence.
Experience working with marketing data sources (Google Analytics, CRM, Ad Platforms).
Strong analytical skills with experience in data visualization and marketing performance tracking.

Preferred Skills:
  • Experience with CRM tools and marketing automation platforms.
  • Knowledge of MarTech tools (e.g., HubSpot, Marketo, Salesforce, Google Ads, Facebook Business Manager).

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