Digital Insights Professional

4 hours ago


Islamabad, Islamabad, Pakistan HR 360 Consultants Full time

Digital Technical Analyst Position Overview:

This is an exciting opportunity to join HR 360 Consultants as a skilled Digital Technical Analyst. You will be part of a talented team responsible for delivering top-notch digital analytics solutions to support our Marketing, UX, and Content Merchandising initiatives.

Main Responsibilities:

  • Plan, develop, and maintain digital analytics infrastructure using Google and Adjust tracking suites
  • Stay current with industry trends and best practices in Google Analytics, GA4, GTM, GA360, Firebase, and Adjust
  • Configure marketing pixels on web and apps, ensuring alignment with business objectives
  • Collaborate with developers to set up tags in Adjust and configure tags using GTM for web properties
  • Conduct regular audits and validations to ensure reliable data output, performing ad-hoc analysis on GA/Adjust as needed
  • Build and maintain reports and dashboards using Google Data Studio and Power BI
  • Share knowledge and best practices within the organization, staying updated on web analytics trends and tool developments

Required Skills and Qualifications:

  • Minimum 2+ years' experience in digital analytics implementation
  • Proven expertise in Google Analytics (GA360, GA4, Data Studio) and familiarity with app analytics platforms (Firebase, Adjust/Appsflyer)
  • Strong understanding of HTML, CSS, and JavaScript fundamentals
  • Data visualization skills, particularly in Data Studio, Power BI, Tableau, or similar platforms

Education and Certification:

  • Bachelor's degree in Information Systems, Math, Computer Science, or related field
  • Google Analytics certification is a plus


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