Digital Marketing Strategist

3 days ago

Lahore, Punjab, Pakistan beBeeMarketing Full time

We are looking for a seasoned Digital Marketing Strategist to enhance B2B lead generation and business growth through effective Google Ads management. This role involves collaborating with the team to optimize campaigns and monitor performance.

  • Develop and implement targeted PPC strategies tailored for B2B lead generation and conversion.
  • Generate high-quality B2B leads through data-driven PPC campaigns. Continuously optimize campaigns to maximize lead volume and conversion.
  • Oversee the day-to-day management of Google Ads campaigns, including keyword research, budget allocation, ad copy development, A/B testing, and bid management.
  • Conduct market and competitor analysis to identify opportunities for campaign optimization and performance improvement.
  • Use analytics tools like Google Analytics and Google Ads Manager to track and report on campaign performance. Provide actionable insights to improve campaign effectiveness.
  • Continuously test and optimize landing pages, ad creatives, and targeting strategies to improve conversion rates and overall campaign ROI.
  • Work with the content and design teams to align ad creatives, landing pages, and overall messaging with business objectives and audience needs.
  • Monitor and adjust PPC budgets to maximize performance within set parameters, ensuring that campaigns are cost-effective.
  • Provide strategic guidance to the internal team regarding best practices for Google PPC and lead generation in the B2B space.
Required Skills
  • Google Ads Expertise: Proven experience managing and optimizing Google Ads campaigns, specifically for B2B lead generation.
  • Lead Generation & Conversion: Strong understanding of B2B marketing techniques, with a track record of generating leads and increasing conversions via Google Ads.
  • Analytics & Reporting: Proficiency in using analytics tools to track campaign performance and provide insights.
  • A/B Testing: Experience in running A/B tests for ad creatives, keywords, and landing pages to optimize for better performance.
  • B2B Marketing Strategy: Knowledge of B2B marketing strategies and the ability to tailor Google PPC campaigns to meet business objectives.
  • Budget Management: Expertise in managing PPC campaign budgets and ensuring the highest return on investment (ROI).
  • Content Collaboration: Ability to collaborate with internal teams (e.g., content, design) to create ads and landing pages that resonate with B2B audiences.
  • Time Management: Ability to handle multiple campaigns simultaneously and meet deadlines while maintaining high-quality work.
Qualifications
  • Education: Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
  • Experience:
    • At least 3 years of experience in Google PPC campaign management with a focus on B2B lead generation.
    • Proven success in Google Ads campaign management and B2B marketing strategies, with measurable results.
  • Technical Skills: Expertise in Google Ads, Google Analytics, and Google Tag Manager.
  • Language: Proficiency in English (both written and spoken).

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