Programmatic Media Specialist

2 days ago

Faisalabad City Tehsil, Pakistan beBeeProgrammatic Full time $60,000 - $90,000
Digital Media Buyer

We are seeking a highly motivated and skilled Digital Media Buyer to develop campaign plans and strategies, analyze performance metrics, and monitor campaign goals.

Responsibilities:

  • Create a buying strategy for each campaign, including ad formats, user targeting, SSPs, bid strategy, etc.
  • Set up and launch programmatic campaign buys
  • Manage bids, win rates, and CPM goals
  • Monitor live campaigns and adjust delivery to meet pacing goals, optimize toward CPI/CPA goals, and litigate on strategy as needed.
  • Work with vendors to create custom audience segments and monitor campaign inventory as needed to meet goals, as well as troubleshoot win rates across various exchanges.

Requirements:

  • Bachelor's degree in Marketing, Communications, Advertising, computer science or related field
  • Minimum of 2 years' experience within the field of Programmatic Media buying and Campaign Management in mobile advertising, with experience in arbitrating performance campaigns
  • Strong skill set in data analysis and mathematics with deep knowledge of Microsoft Excel Knowledge of third-party ad serving technology, digital analytics tools, and reporting with real-time bidding experience
  • Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem
  • Entrepreneurial approach to media buying and able to think outside the box to come up with new solutions to improve the overall media buying efforts
  • Good English skills (written and spoken) – Must
  • Data studio experience – an advantage
  • Communicate successes, failures, and escalations to line manager in a timely manner

This role requires you to be mostly available during European working hours.

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