Data-Driven Marketing Leader

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Marketing operations professionals play a vital role in helping businesses achieve their overall goals by effectively managing and analyzing marketing initiatives. As a Marketing Operations Manager, you will work closely with sales teams to create scalable processes that ensure best practices in lead generation and database management.

About the Role
  • Manage technical aspects of key marketing systems used to generate, distribute, and report on leads
  • Establish and maintain scalable processes for campaign and lead management
  • Own marketing metric reporting and maintains reports on marketing and sales activities, effectiveness, and business impact

In this role, you will conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will also be responsible for monitoring and maintaining data quality within the marketing database.

Responsibilities
  1. Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  2. Monitor and maintain data quality within the marketing database
  3. Follow marketing programs through to completion by monitoring follow-up of leads and completing post-program ROI analysis
  4. Engage proactively with sales teams to coordinate, communicate, and optimize the impact of marketing programs
  5. Evaluate new technologies and add-on applications to improve and optimize marketing team performance

To succeed in this role, you will need to have strong analytical skills, including mastery of Microsoft Excel, as well as proficiency in marketing automation systems like HubSpot.


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