Digital Social Media Expert

1 week ago

Lahore, Punjab, Pakistan beBeeMarketing Full time
Social Media Marketing Specialist

This role focuses on developing and executing comprehensive social media strategies to enhance brand awareness, engage target audiences, and drive business results.

Key Responsibilities:
  1. Align social media objectives with overall marketing goals and brand identity.
  2. Identify key social media platforms for target audience engagement and growth.
  3. Develop shareable content (text, image, video) to build and maintain a strong online presence.
  4. Collaborate with cross-functional teams to ensure consistent brand messaging across all social channels.
  5. Engage with followers, respond to comments and messages, and address inquiries promptly.
  6. Monitor online conversations and trends to identify opportunities and potential risks.
  7. Plan and execute social media campaigns to support product launches, promotions, and other marketing initiatives.
  8. Monitor campaign performance, analyze data, and adjust strategies to optimize results.
  9. Develop and manage paid social media advertising campaigns to increase reach, drive website traffic, and achieve conversion goals.
  10. Maximize the effectiveness of ad spend using targeting options and analytics.
  11. Evaluate campaign success and identify areas for improvement.
Qualifications:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. Proven experience in social media marketing, with a portfolio of successful campaigns.
  3. In-depth knowledge of major social media platforms, advertising tools, and analytics.
  4. Strong written and verbal communication skills.
  5. Creative mindset with the ability to think outside the box.
  6. Analytical skills to interpret data and adjust strategies accordingly.
  7. Ability to work collaboratively in a fast-paced environment.

Candidates with a combination of these skills, along with a passion for social media and digital marketing, will be well-positioned for success in this role.

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