Digital Marketing Strategist

2 days ago


Lahore, Punjab, Pakistan 2 Zee Business Solutions Full time

The role of the Digital Marketing Strategist for 2 Zee Business Solutions involves developing and executing a comprehensive digital marketing strategy to drive traffic, sales, and revenue growth for our ecommerce website. The successful candidate will be responsible for managing the ecommerce marketing team and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities:

  • Develop and implement a data-driven digital marketing strategy for the ecommerce website, encompassing SEO, SEM, PPC, social media, email marketing, and content marketing initiatives.
  • Drive traffic, sales, and revenue growth for the ecommerce website through effective digital marketing campaigns and tactics.
  • Optimize Website Performance: Enhance user experience to maximize conversion rates and revenue per visitor by leveraging cutting-edge technologies and best practices.
  • Collaborate with cross-functional teams, including sales, product development, customer service, and operations, to align digital marketing efforts with business objectives.
  • Lead the ecommerce marketing team, providing guidance, support, and mentorship to help them achieve their goals.
  • Analyze data and provide actionable insights to continuously improve the effectiveness of digital marketing initiatives.
Requirements:
  • A bachelor's degree in marketing, business, or a related field.
  • At least 3-4 years of experience in digital marketing, with a focus on ecommerce.
  • A strong understanding of ecommerce platforms and technologies, such as Magento, Shopify, or WooCommerce.
  • Experience managing and mentoring a team of digital marketers.
  • Excellent communication, interpersonal, and leadership skills.
  • Strong analytical and problem-solving skills, with the ability to use data to inform decisions.
  • Proficiency in digital marketing tools and platforms, including Google Analytics, AdWords, social media advertising, meta ads, and email marketing.
  • Ability to work independently and in a team environment.
  • Strong organizational and time management skills.


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