Digital Marketing Strategist and Team Lead

5 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Job Description

We are seeking a highly motivated and experienced Senior Digital Advertising Manager to join our team. As a key member of the digital marketing department, you will be responsible for devising and executing metric-driven advertising campaigns across various platforms.

The successful candidate should have a proven track record of driving results through performance marketing strategies, with expertise in A/B testing, campaign reporting, metric tracking, and creative input.

Responsibilities
  1. Devise and execute metric-driven advertising campaigns on platforms such as Facebook, YouTube, TikTok, and other relevant channels, ensuring that all campaigns meet or exceed the desired performance goals.
  2. Conduct thorough research and analysis to identify target audiences, optimize campaign targeting, and stay ahead of industry trends to maximize campaign effectiveness.
  3. Lead and develop a team of digital advertising professionals, providing guidance, mentorship, and support to drive continuous growth and improvement.
  4. Implement A/B testing methodologies to optimize campaign performance, leveraging data-driven insights to make informed decisions and drive conversions.
  5. Track and analyze campaign metrics, preparing comprehensive reports to evaluate performance, identify trends, and provide actionable recommendations for optimization.
  6. Collaborate with cross-functional teams, including creative, analytics, and marketing, to align strategies, leverage synergies, and ensure impactful creative input in campaigns.
  7. Stay up to date with the latest developments in performance marketing, advertising technologies, and industry best practices, sharing knowledge and driving innovation within the team.


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