Digital Marketing Strategist

2 days ago


Karachi, Sindh, Pakistan beBee Careers Full time

About the Role:

As a Digital Marketing Strategist, you will lead and manage digital marketing campaigns across various channels (Google Ads, Facebook/Instagram) to drive e-commerce growth.

Your primary focus will be on optimizing paid media strategies to improve key performance metrics (ROI, CTR, CPC, conversion rates).

You will develop and implement data-driven marketing strategies that align with the company's goals and target audience.

Key Responsibilities:

  1. Lead and manage digital marketing campaigns.
  2. Analyze campaign performance and provide actionable insights.
  3. Collaborate with cross-functional teams to ensure marketing efforts are aligned.
  4. Monitor emerging digital marketing trends and platforms.
  5. Manage the marketing budget to ensure maximum return on investment.
  6. Conduct A/B testing and landing page optimizations.

Requirements:

You must have 4-5 years of experience in digital marketing. Strong analytical and problem-solving skills are essential for this role.

Experience with Google Ads, Facebook/Instagram is required. Knowledge of data analysis tools and ability to work with large datasets is also necessary.

The ideal candidate will be able to communicate complex ideas effectively and collaborate with cross-functional teams.


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