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2 days ago
We are seeking a highly skilled Google Ads and Facebook Ads specialist to manage and optimize our digital advertising campaigns. The ideal candidate will have expertise in developing and executing an effective digital advertising strategy that drives business growth.
About the Role:
In this role, you will be responsible for working closely with our marketing team to identify target audiences, set campaign goals, and optimize ad performance. You will also be responsible for managing and optimizing Google Ad campaigns to ensure maximum ROI.
Main Responsibilities:
- Campaign Management: Manage and optimize Google Ad campaigns to ensure maximum ROI.
- Collaboration: Collaborate with the marketing team to define target audiences and set campaign goals.
- Digital Platforms: Identify the most effective digital platforms and ad formats for each campaign.
- Advertising Campaigns: Set up, launch, and monitor advertising campaigns on Google Ads and Merchant Center.
- A/B Testing: A/B test ad creatives, copy, and landing pages to enhance campaign performance.
- Performance Optimization: Ensure campaigns meet KPIs and budget requirements through continuous optimization.
Requirements:
- Bachelor's Degree: Bachelor's degree in Marketing, Business Administration, or related field.
- Experience: Proven 1 or 2 years of experience as a Google Ads Specialist or a similar role.
- Expertise: Expertise in managing and optimizing Google Ad campaigns.
- Keyword Research: Experience with keyword research, ad copywriting, and A/B testing.
- Analytical Mindset: Analytical mindset with an ability to identify trends and insights.
- Communication Skills: Excellent communication and teamwork skills.
- Tool Proficiency: Experience with Google Analytics and other relevant tools.
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