Digital Marketing Strategist

4 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time 1,200,000 - 1,600,000
Design And Social Media Marketing Professional

We are seeking a skilled SEO and Social Media Optimization expert with expertise in On-Page and Off-Page optimization. The ideal candidate will have a strong background in handling multiple websites, experience as a Graphic Designer/Digital Media Specialist, and knowledge of design principles, color theory.

This role involves creating, coordinating, and maintaining news editorial, promotional, and branded social creative. The successful candidate will have a willingness to learn new advertising and content platforms and then incorporate that knowledge into their work.

Key Responsibilities:
  • SEO Tasks:
    • Conduct website audits (manual and tool-based).
    • Optimize on-page and off-page SEO.
    • Utilize Google Analytics, Google Webmaster, and Google Keyword Planner.
    • Stay up-to-date on the latest updates from Google, Bing, and Social Media platforms.
    • Integrate and optimize different social media platforms.
    • Write blog posts and reference articles.
  • Graphic Design and Content Creation:
    • Design/create graphics-based content for daily newscasts, specials, commercials, social, and promotional spots.
    • Produce animated graphic opens and elements for newscasts, clients, and promotions.
    • Write copy, produce, and post video and other digital content on our social media accounts and digital platforms.
    • Collaborate with teams to support ratings growth strategy, increase traffic, and awareness to our website and social platforms.
    • Track performance of the brand.
    • Contribute to special projects such as digital ads, print work, signage, animation, and set design as assigned.

Location: Information Technology and Services - Karachi Division, Pakistan

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